About Us2018-10-25T19:53:55+00:00

About Us

Our Story

Falcon Computing’s mission is to enable Heterogeneous Accelerated Computing. Through the combination of a strong foundation of academic research, an experienced management team, and a history of past entrepreneurial successes from its founder, Falcon continues to develop products that simplify the adoption of hardware acceleration. We empower software developers & data scientists working in Genomics, Machine Learning, Computational Finance and Computer Vision to accelerate their cognitive era applications by leveraging CPUs, GPUs & FPGAs on public and private clouds. The Falcon approach to acceleration translates into application performance gains of up to 35x, user productivity increase of up to 10x and overall more energy efficient computing.

Expanding on a foundation of more than a decade of research, Falcon Computing was founded in 2014 by Dr. Jason Cong, a serial entrepreneur and the Director of the Center for Domain Specific Computing (CDSC) at UCLA. Due to its rich roots in academia and research, Falcon computing has been leading the new wave of FPGA adoption. Three years after its inception, four of the largest cloud infrastructure providers launched FPGA instances to help support the growth in demand of specialized hardware for cognitive era applications. The efficiency and adaptability of an FPGA has made it a valuable asset as cognitive era applications require frequent updates and demand more compute power than ever before.

Falcon closed its B-series round led by Intel Capital with participation from previous A-series lead investor Baidu Ventures. Falcon’s other investors include Huawei, Clear VenturesSV Tech Ventures and Sierra Ventures. Falcon is headquartered in Santa Clara, CA with offices in Los Angeles and Beijing.   

Our Team

Bradley Howe, CEO

Mr. Howe joins Falcon Computing from Intel, where he headed engineering for the Programmable Solutions Group (formerly Altera). Prior to Intel, Mr. Howe spent 14 years in executive Engineering roles at Altera, including Sr Vice President of Global R&D, responsible for all of Altera’s device, software, and IP products. He has 32 years of experience at a variety of Technology companies including Vice President roles at SandCraft, Clearwater Networks, and C-Cube Microsystems.

Dr. Jason Cong, Co-Founder, Chairman, and Chief Scientific Advisor

Dr. Cong founded Falcon Computing in 2014. He has a long and distinguished career in academia focused on customized computing and is a Chancellor’s Professor and Director of the Center for Domain-Specific Computing at UCLA. Dr Cong is also a successful serial entrepreneur, having founded 3 prior companies – Aplus Design Technologies (acquired by Magma), AutoESL (acquired by Xilinx), and Neptune Design Automation (acquired by Xilinx), and has more than 400 publications.

Sunder Parameswaran, VP, Products & Marketing

Mr. Parameswaran leads Product management, Marketing and Business Development for Falcon Computing. Sunder joined Falcon from VMware where he led teams across multiple product lines including the ESX hypervisor, Big Data, VMware public cloud & Service provider clouds. He has a rich experience launching early stage products in multiple verticals such as Healthcare , Retail, Big Data & DataCenter Infrastructure. He is a frequent speaker at industry events & conferences such as VMworld, AI Hardware Summit, MSFT Inspire, and Intel Capital Summit among others.

Sridhar Reddy, VP, Engineering

Mr. Reddy heads the engineering team at Falcon Computing. He brings 20+ years of extensive experience in building successful teams and delivering high-quality products with specialization in cloud management platforms, virtualization, large scale systems, and database technologies. Prior to Falcon, he was VP of Engineering at Nutanix where he led the development of Prism – a highly scalable, consumer-grade management solution for private and multi-cloud environments. Before that, he was Sr. Director of Engineering at VMware where he led vCenter Platform and vSphere Hybrid Cloud Services. Earlier, he held engineering leadership roles at Oracle and couple of startups.

Dr. Peichen Pan, GM, Falcon China

Dr. Pan heads Falcon's engineering and business operations in China. He joined Falcon from Xilinx where he led the development of Xilinx market-leading Vivado HLS product. Prior to Xilinx, he was VP of Engineering at AutoESL Design Technologies (acquired by Xilinx), a founding member of Aplus Design Technologies (acquired by Magma Design Automation, now part of Synopsys). Peichen has extensive experience in FPGA acceleration, high-level synthesis, and design automation. He has a Ph.D. in Computer Science from UIUC.

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